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List : PARENTS ET ENFANTS

Description In-store shoppers of clothing and fashion accessories for both children and their parents. The typical buyer is a young mother of one or more children, who shops for the whole family and who has been registered on frequent buyer cards in shops. Selection may be done using a socio-economic data entry (From C1 up to A). 850,000 children whose age is mentioned. Buying habits: any articles for children (babies, children, teenagers) and the rest of the family: childcare articles, toys and games, education, leisure, magazines, home equipment, culture, insurance coverage...
Life style Buying habits: any articles for children (babies, children, teenagers) and the rest of the family: childcare articles, toys and games, education, leisure, the press, home equipment, culture, insurance...
ReactionStory telling, soft
Sources Shop

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